TY  - BOOK
AU  - Kelly,Lois
TI  - Beyond buzz: the next generation of word-of-mouth marketing 
SN  - 9780814473832
AV  - HF5415.123 K444B
PY  - 2007///
CY  - New York, N.Y.
PB  - AMACOM
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -