Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran 
 - Updated 5th ed. 
 - Boston, Mass. :  McGraw-Hill Higher Education,  c2009 
 - 516 p. :  ill. (chiefly col.) +  1 DVD 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073289137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P90  / B372I 2009