TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning: strategies for competitive advantage 
SN  - 0070581592
AV  - HF5415.15 S463B 2006
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - PRODUCT MANAGEMENT
KW  - INDIA
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -