Borchers, Timothy A. <br/><br/>
Persuasion in the media age / 
Timothy A. Borchers 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill,  c2005 
 - 448 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780072862911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PERSUASION (RHETORIC)<br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P301.5 .P47  / B672P 2005