TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Persuasion in the media age
SN  - 9780072862911
AV  - P301.5 .P47 B672P 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - PERSUASION (RHETORIC)
KW  - MASS MEDIA
N1  - Includes bibliographical references and index
ER  -