Doole, Isobel

International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe - 4th ed. - Australia : Thomson, 2005 - 445 p. : col. ill., col. maps

Includes bibliographical references and index

9781844800254


EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES

HF1416 / D664I 2005