TY - BOOK AU - Doole,Isobel AU - Lowe,Robin TI - International marketing strategy: analysis, development and implementation SN - 9781844800254 AV - HF1416 D664I 2005 PY - 2005/// CY - Australia PB - Thomson KW - EXPORT MARKETING KW - MANAGEMENT KW - CASE STUDIES N1 - Includes bibliographical references and index ER -