Hackley, Christopher E. <br/><br/>
Advertising and promotion :  communicating brands / 
Chris Hackley 
 - London :  SAGE,  2006 
 - 264 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780761941545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>ADVERTISING--SOCIAL ASPECTS<br/>SALES PROMOTION<br/>ADVERTISING--BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HF6161 .B4  / H324A