TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Advertising and promotion: communicating brands 
SN  - 9780761941545
AV  - HF6161 .B4 H324A
PY  - 2006///
CY  - London
PB  - SAGE
KW  - ADVERTISING
KW  - SOCIAL ASPECTS
KW  - SALES PROMOTION
KW  - BRAND NAME PRODUCTS
N1  - Includes bibliographical references and index
ER  -