Lovemarks : the future beyond brands /
Kevin Roberts ; foreword by A.G. Lafley
- 2nd ed. , expanded ed.
- New York, N.Y. : PowerHouse, 2005
- 245 p. : ill. (chiefly col.)
Includes bibliographical references and index
157687270X
BRANDING (MARKETING) BRAND NAME PRODUCTS--FORECASTING ADVERTISING--BRAND NAME PRODUCTS TRADEMARKS