TY  - BOOK
AU  - Roberts,Kevin
TI  - Lovemarks: the future beyond brands 
SN  - 157687270X
AV  - HD69 .B7 R623L 2005
PY  - 2005///
CY  - New York, N.Y.
PB  - PowerHouse
KW  - BRANDING (MARKETING)
KW  - BRAND NAME PRODUCTS
KW  - FORECASTING
KW  - ADVERTISING
KW  - TRADEMARKS
N1  - Includes bibliographical references and index
ER  -