TY  - BOOK
AU  - Pruitt,John S.
AU  - Adlin,Tamara
TI  - The persona lifecycle: keeping people in mind throughout product design 
T2  - The Morgan Kaufmann series in interactive technologies
SN  - 9780125662512
AV  - HF5415.15 P784P
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - PRODUCT MANAGEMENT
KW  - NEW PRODUCTS
KW  - RESEARCH, INDUSTRIAL
N1  - Includes bibliographical references and indexes
ER  -