Drewniany, Bonnie L. <br/><br/>
Creative strategy in advertising / 
Bonnie L. Drewniany, A. Jerome Jewler 
 - 9th ed. , international student ed. 
 - Australia :  Thomson Wadsworth,  c2008 
 - 332 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780495096207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>ADVERTISING LAYOUT AND TYPOGRAPHY
<br/><br/><label>LC Class. No.: </label>HF5825  / D738C 2008