Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler - 9th ed. , international student ed. - Australia : Thomson Wadsworth, c2008 - 332 p. : ill.

Includes bibliographical references and index

9780495096207


Advertising copy.
ADVERTISING LAYOUT AND TYPOGRAPHY

HF5825 / D738C 2008