TY  - BOOK
AU  - Drewniany,Bonnie L.
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 9780495096207
AV  - HF5825 D738C 2008
PY  - 2008///
CY  - Australia
PB  - Thomson Wadsworth
KW  - Advertising copy
KW  - ADVERTISING LAYOUT AND TYPOGRAPHY
N1  - Includes bibliographical references and index
ER  -