Moriarty, Sandra <br/><br/>
Advertising :  principles & practice / 
 Advertising :  principles and practice 
Sandra Moriarty, Nancy Mitchell, William Wells 
 - 8th ed. , Pearson international ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009 
 - 686 p. :  ill. (chiefly col.) 
<br/><br/> Previous editions had William Wells as first author 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780135009383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / M674A 2009