TY  - BOOK
AU  - Moriarty,Sandra
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising: principles & practice 
SN  - 9780135009383
AV  - HF5823 M674A 2009
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - ADVERTISING
N1  - Previous editions had William Wells as first author; Includes bibliographical references and index
ER  -