TY  - BOOK
AU  - Sawyer,Robert
TI  - Kiss & sell: writing for advertising 
SN  - 2884790330
AV  - HF5825 S289K
PY  - 2005///
CY  - Lausanne
PB  - AVA
KW  - Advertising copy
KW  - ADVERTISING
KW  - ADVERTISING EXECUTIVES
KW  - INTERVIEWS
N1  - Includes bibliographical references and index
ER  -