Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 11th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2008 
 - 712 p. :  ill. (chiefly col.), col. maps 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071101059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF 5821  / A736C 2008