TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising
SN  - 9780071101059
AV  - HF 5821 A736C 2008
PY  - 2008///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - ADVERTISING
N1  - Includes bibliographical references and indexes
ER  -