TY  - BOOK
AU  - Parente,Donald E.
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0324422822
AV  - HF 5837 P373A 2006
PY  - 2006///
CY  - Australia
PB  - Thomson/South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -