Hackley, Christopher E.
Advertising and promotion : communicating brands /
Chris Hackley
- Los Angeles, Calif. : SAGE, 2008
- 264 p. : ill. (chiefly col.)
Includes bibliographical reference and index
9780761941545
ADVERTISING
ADVERTISING--SOCIAL ASPECTS
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS
HF6161 .B4 / H324A