TY  - BOOK
AU  - O'Guinn,Thomas C..
AU  - Allen,Chris T..
AU  - Semenik,Richard J..
TI  - Cram101 textbook outlines to accompany: Advertising and integrated brand promotion, O'Guinn, Allen, Semenik, 3rd edition
T2  - Cram101 textbook outlines
SN  - 1428806997
AV  - HF5821 C725
PY  - 2007///
CY  - [S.l.]
PB  - Academic Internet Publishers
KW  - ADVERTISING
KW  - OUTLINES, SYLLABI, ETC
KW  - ADVERTISING MEDIA PLANNING
N1  - Cover title: Outlines & highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews
ER  -