Aaker, David A. <br/><br/>
Managing brand equity :  capitalizing on the value of a brand name / 
David A. Aaker 
 - New York, N.Y. :  Free Press,  c1991 
 - 299 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0029001013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--VALUATION--MANAGEMENT--UNITED STATES<br/>INTANGIBLE PROPERTY--VALUATION--MANAGEMENT--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / A243M