Mullin, Roddy <br/><br/>
Sales promotion :  how to create, implement & integrate campaigns that really work / 
 Sales promotion :  how to create, implement and integrate campaigns that really work 
Roddy Mullin and Julian Cummins 
 - 4th ed. 
 - London :  Kogan Page,  2008 
 - 300 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749450212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTION<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5438.5  / M844S 2008