TY  - BOOK
AU  - Mullin,Roddy
AU  - Cummins,Julian
TI  - Sales promotion: how to create, implement & integrate campaigns that really work 
SN  - 9780749450212
AV  - HF5438.5 M844S 2008
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - SALES PROMOTION
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -