Ind, Nicholas.

Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind - 3rd ed. - London : Kogan Page, 2008 - 200 p. : ill.

Includes bibliographical references and index

9780749450830


BRAND NAME PRODUCTS
BUSINESS NAMES
MANAGEMENT--EMPLOYEE PARTICIPATION
CORPORATE IMAGE

HD69 .B7 / I52L 2008