TY  - BOOK
AU  - Ind,Nicholas
TI  - Living the brand: how to transform every member of your organization into a brand champion 
SN  - 9780749450830
AV  - HD69 .B7 I52L 2008
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - BUSINESS NAMES
KW  - MANAGEMENT
KW  - EMPLOYEE PARTICIPATION
KW  - CORPORATE IMAGE
N1  - Includes bibliographical references and index
ER  -