TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0132056763
AV  - HF5415.13 L683S 2007
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - PROFESSIONS
KW  - SERVICE INDUSTRIES
KW  - CUSTOMER SERVICES
N1  - Includes bibliographical references and indexes
ER  -