Duncan, Tom <br/><br/>
Principles of advertising & IMC / 
 Principles of advertising and IMC 
Tom Duncan 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2005 
 - 774 p. :  col. ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Revision of: IMC / Tom Duncan. 1st ed. 2002 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072537744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D862P 2005