TY  - BOOK
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072537744
AV  - HF5415.13 D862P 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
N1  - Revision of: IMC / Tom Duncan. 1st ed. 2002; Includes bibliographical references and indexes
ER  -