Kung, Lucy <br/><br/>
Strategic management in the media :  from theory to practice / 
 Strategic management in the media :  theory to practice 
Lucy Kung 
 - Los Angeles, Calif. :  SAGE,  2008 
 - 248 p. :  ill. 
<br/><br/> Cover title: Strategic management in the media : theory to practice 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412903134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA--MANAGEMENT<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>P96 .M34  / K863S