TY  - BOOK
AU  - Kung,Lucy
TI  - Strategic management in the media: from theory to practice 
SN  - 9781412903134
AV  - P96 .M34 K863S
PY  - 2008///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - MASS MEDIA
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
N1  - Cover title: Strategic management in the media : theory to practice; Includes bibliographical references and index
ER  -