Percy, Larry <br/><br/>
Strategic integrated marketing communication :  theory and practice / 
 Strategic integrated marketing communications 
Larry Percy 
 - Amsterdam :  Elsevier,  2008 
 - 308 p. :  ill. (chiefly col.) 
<br/><br/> Spine and cover title: Strategic integrated marketing communications 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750679800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / P472S