TY  - BOOK
AU  - Percy,Larry
TI  - Strategic integrated marketing communication: theory and practice 
SN  - 9780750679800
AV  - HF5415.123 P472S
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - COMMUNICATION IN MARKETING
KW  - STRATEGIC PLANNING
N1  - Spine and cover title: Strategic integrated marketing communications; Includes bibliographical references and index
ER  -