TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
TI  - Creating powerful brands in consumer, service and industrial markets
SN  - 9780750659802
AV  - HD69 .B7 D423C 2006
PY  - 2006///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - BRAND NAME PRODUCTS
KW  - PLANNING
KW  - BRANDING (MARKETING)
N1  - Includes bibliographical references
ER  -