Kapferer, Jean-Noel The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer - 4th ed. - London : Kogan Page, 2008 - 560 p. : ill. Includes bibliographical references and index ISBN: 9780749450854 Subjects--Topical Terms: BRAND NAME PRODUCTS--MANAGEMENT LC Class. No.: HD69 .B7 / K363N 2008