TY  - BOOK
AU  - Kapferer,Jean-Noel
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 9780749450854
AV  - HD69 .B7 K363N 2008
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -