TY  - BOOK
AU  - Hollister,Geoff
TI  - Out of nowhere: the inside story of how Nike marketed the culture of running 
SN  - 9781841262345
AV  - HD9992 .U64N54 H644O
PY  - 2008///
CY  - Maidenhead
PB  - Meyer & Meyer Sport
KW  - HOLLISTER, GEOFF
KW  - NIKE (FIRM)
KW  - HISTORY
KW  - SPORTING GOODS INDUSTRY
KW  - UNITED STATES
KW  - SPORTS
KW  - MARKETING
KW  - RUNNING SHOES
KW  - RUNNING
KW  - EQUIPMENT AND SUPPLIES
KW  - ECONOMIC ASPECTS
ER  -