Brand equity & advertising :  advertising's role in building strong brands / 
 Brand equity and advertising :  advertising's role in building strong brands 
edited by David A. Aaker, Alexander L. Biel 
 - Hillsdale, N.J. :  Lawrence Erlbaum Associates,  1993 
 - 380 p. :  ill. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0805812849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--VALUATION--CONGRESSES<br/>ADVERTISING--BRAND NAME PRODUCTS--CONGRESSES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / B726