TY  - BOOK
AU  - Aaker,David A.
AU  - Biel,Alexander L.
TI  - Brand equity & advertising: advertising's role in building strong brands 
T2  - Advertising and consumer psychology
SN  - 0805812849
AV  - HD69 .B7 B726
PY  - 1993///
CY  - Hillsdale, N.J.
PB  - Lawrence Erlbaum Associates
KW  - BRAND NAME PRODUCTS
KW  - VALUATION
KW  - CONGRESSES
KW  - ADVERTISING
N1  - Includes bibliographical references and indexes
ER  -