TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780071263931
AV  - HD9980.5 Z447S 2009
PY  - 2009///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - CUSTOMER SERVICES
N1  - Includes bibliographical references and index
ER  -