Hoffman, K. Douglas <br/><br/>
Services marketing :  concepts, strategies, & cases / 
 Services marketing :  concepts, strategies, and cases 
K. Douglas Hoffman, John E.G. Bateson 
 - 3rd ed. , international student ed. 
 - Australia :  Thomson/South-Western,  c2006 
 - 588 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780324319965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING<br/>SERVICE INDUSTRIES--MARKETING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD9980.5  / H633S 2006