TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 9780324319965
AV  - HD9980.5 H633S 2006
PY  - 2006///
CY  - Australia
PB  - Thomson/South-Western
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -