TY  - BOOK
AU  - Horton,James L.
TI  - Integrating corporate communications: the cost-effective use of message and medium 
SN  - 0899308953
AV  - HD30.3 H677I
PY  - 1995///
CY  - Westport, Conn.
PB  - Quorum
KW  - COMMUNICATION IN MANAGEMENT
KW  - COST EFFECTIVENESS
KW  - COMMUNICATION IN ORGANIZATIONS
KW  - CORPORATIONS
KW  - COMMUNICATION SYSTEMS
N1  - Includes bibliographical references and index
ER  -