Handbook on tourism market segmentation :  maximising marketing effectiveness / 
a report produced for the Market Intelligence Group of the European Travel Commission (ETC) and for the World Tourism Organization (UNWTO) by the University of Bedfordshire 
 - Madrid :  The Organization,  2007 
 - 120 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789284412075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM--MARKETING<br/>TOURISM--MARKETING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>G155 .A1  / H362