TY  - BOOK
ED  - University of Bedfordshire
ED  - European Travel Commission
ED  - World Tourism Organization
TI  - Handbook on tourism market segmentation: maximising marketing effectiveness 
SN  - 9789284412075
AV  - G155 .A1 H362
PY  - 2007///
CY  - Madrid
PB  - The Organization
KW  - TOURISM
KW  - MARKETING
KW  - CASE STUDIES
N1  - Includes bibliographical references
ER  -