Kotler, Philip. Marketing management / Philip Kotler, Kevin Lane Keller - 13th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009 - 816 p. : col. ill. Includes bibliographical references and indexes ISBN: 9780131357976 Subjects--Topical Terms: MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / K674M 2009