TY - BOOK AU - Kotler,Philip AU - Keller,Kevin Lane TI - Marketing management SN - 9780131357976 AV - HF5415.13 K674M 2009 PY - 2009/// CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - MARKETING KW - MANAGEMENT N1 - Includes bibliographical references and indexes ER -