TY  - BOOK
AU  - Neumeier,Marty
TI  - Zag: the number-one strategy of high-performance brands 
SN  - 9780321426772
AV  - HD69 .B7 N485Z
PY  - 2007///
CY  - Berkeley, Calif.
PB  - AIGA
KW  - BRAND NAME PRODUCTS
KW  - PLANNING
N1  - Cover title: Zag : the #1 strategy of high-performance brands; Includes bibliographical references and index
ER  -