TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The origin of brands: discover the natural laws of product innovation and business survival 
SN  - 0060570148
AV  - HD69 .B7 R537O
PY  - 2004///
CY  - New York, N.Y.
PB  - HarperBusiness
KW  - BRAND NAME PRODUCTS
KW  - BRANDING (MARKETING)
KW  - MANAGEMENT
KW  - NEW PRODUCTS
N1  - Includes index
ER  -